about us

Applause Entertainment is a content and IP creation studio with a focus on creating premium digital drama series. The company focuses and invests in content creation and then partners with varied distribution platforms in an equitable manner to get its creative output to consumers globally. From original series to Indian adaptation of acclaimed international shows, Applause Entertainment has over 20 premium digital series lined up for the year.

Applause Entertainment has been in the news for an exciting line up of upcoming shows that includes ‘The Office’ with BBC India, ‘Rasbhari’ with Nikhil Bhat, ‘Mayanagri – City of Dreams’ with Nagesh Kukunoor, ‘Hostages’ with Sudhir Mishra, ‘Marry Me, Stranger’ with Goldie Behl, and ‘Criminal Justice’ with Tigmanshu Dhulia.

Applause Entertainment is headed by Sameer Nair, a media and entertainment industry pioneer, his illustrious career spans across three decades with him holding key positions at leading media houses. Sameer’s achievements demonstrate an innate ability to balance art with commerce, to lead and motivate creative and revenue teams with equal dexterity. With Applause Entertainment, Sameer aims to build a new ecosystem for content creation and monetisation bringing together talent, producers, and platforms with an innate ability to merge quality and creativity with commerce.

The content division at Applause Entertainment is headed by Deepak Segal. An alumnus of FTII, Pune, Deepak has over three decades of expansive experience in the film and television industry. At Applause Entertainment, Deepak drives the studio’s vision of building a content hub that tells great stories, across mediums, catering to millions that wish to be entertained. The marketing and revenue division is headed by Ashok A Cherian. With over 19 years of rich and varied experience across print, television, consulting, and retail, Ashok leads integrated marketing and brand building and drive revenue for the brand.

Applause Entertainment is a venture of the Aditya Birla Group - a US $43 billion Indian multinational conglomerate with an extraordinary workforce of over 120,000 employees and operations spanning 36 countries.

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